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عمومی::
بیانیه چشمانداز، بیانیه چشم انداز
they don’t have a vision statement...،Many organizations have mission statements, vision statements, or values statements that are neither strategic nor motivating.
Gerstner used vision statements repeatedly in his work to turn around the company.
it is clear that Gerstner believes in the strategic importance of vision statements.
A vision statement should communicate an inspiring new reality and a defined end point for reaching it.
Dow Chemical's vision-"To be the most profitable and respected sciencedriven chemical company in the world"-is used by Richard Rumelt as an example of a near useless aspiration.54 Any chemical company could have the same vision statement.
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